“BiggerIsBetter” event by Nokia Pakistan was went pretty good in Karachi yesterday. As it was expected the event covered the two phablets from Nokia the high-end Lumia 1520 and the mid-range Lumia 1320 as well as what was not being expected, was the official launch of the TV reality show “Kuch Kar Dikha“. What we missed was the tablet Nokia Lumia 2520, believing it would be launched later someday if it could.
The event was kicked off when Dana Adnani (full name Dana Adnani Al Mubaidin) – Head of Communications, Nokia North Africa, Near East & Levant – took the stage and greeted in Urdu (national language) as well as of course English. Arif Shafique – Country General Manager Pakistan & Afghanistan – briefed about the expected launches just before when Patrick Mercanton – Head of Marketing North Africa & Levant – did the actual job while making ground with the introduction to the term “phablet”. Well most of them out there would have knowledge of what he was talking about but that was when he announced about the Lumia 1320 and Lumia 1520 in Pakistan.
In the display zone, we got chance to get our hands on the said devices. You can also checkout the photos below.
Hands on photos with Lumia 1520 and Lumia 1320
3 months back, Nokia Pakistan initiated a Facebook competition named, ‘Kuch Kar Dikha’ to select a lucky member (facebook fan) and send on a tour within Pakistan. Aqeel Malik, a 20 years old guy from Lahore turned out to be that one amongst a million fans of Nokia Pakistan on facebook. He was selected to join on the said tour visiting iconic locations in Pakistan. Nokia Pakistan presented the guy on the stage as well to have him express his experience since the moment he was informed of being winner through the days he spent during the trip.
Running photos from the event would give you an idea how Nokia Pakistan has organised the event.
Running Photos from the event and presentation
Full Press Release is attached below.
Karachi – 18th February, 2014: Nokia Pakistan recently launched the new Nokia Lumia 1520 and Nokia Lumia 1320, which are a marvel in imaging technology and brings the colourful Lumia experience on six-inch large displays. The launch of the Lumia phablets was coupled with the announcement of a unique reality show on the theme of traveling named Kuch Kar Dikha, where Nokia takes viewers on an exhilarating journey to witness the scenic beauty of Pakistan and put the natural splendor at the forefront.
The Nokia Lumia 1520 offers the latest imaging innovation from Nokia – a 20-megapixel PureView camera with optical image stabilization (OIS) enabling sharp images even in the dark as well as oversampling and zooming technology similar to the Nokia Lumia 1020. In addition to the new Nokia Camera, the Nokia Lumia 1520 offers a 6-inch screen and a vivid 1080p full HD display for outstanding outdoor readability. People can bring their videos to life with Nokia Rich Recording, an unparalleled audio capture using four built-in microphones. With Microsoft Office built in, documents can be edited and shared easily for maximum productivity. The Nokia Lumia 1520 will be available in yellow, white, black and glossy red.
Another impactful offering is the new Nokia Lumia 1320 which sports a six-inch display, 5-megapixel camera and a 1.7 GHz Qualcomm Snapdragon™ S4 processor. It comes in stunning colours which are a signature feature of the Nokia Lumia range and extends the Nokia Camera app to another price range. The Nokia Lumia 1320 will be available in orange, yellow, white, and black.
Speaking on the occasion, Arif Shafique, Country General Manager, Nokia Pakistan said, “Nokia Pakistan believes in bringing innovative devices in fun filled exciting packages. This time around, we have truly taken innovation and excitement to another level. We are introducing the new Nokia Lumia 1520 and Nokia Lumia 1320, which are used to capture moments from the travel show Kuch Kar Dikha. This is our way of introducing our devices in a unique mixture of adventure and thrill”.
At the launch of these amazing new devices, Nokia Pakistan also announced a thrilling expedition in the form of a travel show named Kuch Kar Dikha. The show depicts an epic journey of youngsters from different walks of life to savour the scenic beauty of Pakistan. The show takes its viewers across landmarks which offer a rich mix of culture and history, and terrains where no one has ventured before. The entire expedition is documented through the incredible image and video capturing features of the Nokia Lumia range.
In its entirety, the eclectic blend of devices and a travelogue made this launch the most memorable one by Nokia Pakistan.