Mobilink and its parent company, VimpelCom, have partnered with Twitter, a microblogging service with over 320 million monthly active users, to introduce for the first time in Pakistan an innovative self-care customer service called #Mobilinkcare.
This initiative, for now only being launched by VimpelCom on Mobilink’s platform out of its other 13 business units, enables subscribers to get answers to their basic queries related to Mobilink’s services directly in their Twitter Direct Messages (inbox). For example, if customers want to know their balance, a tweet with hashtag #balance to @Mobilink lands them their current balance on their Direct Message.
How to avail the service
You first need to register and bind your Mobilink number with your Twitter account.
- Simply send #Mobilinkcare to @Mobilink via direct message or a simple tweet. See following screen.
Sooner after the above request, you will receive a verification code in a Twitter direct message from @Mobilink. Note this verification code. Next step is on your mobile phone.
Pick your mobile phone up with the Mobilink SIM and send the verification code to 6123 as directed in the message. This verification code expires within just a couple of minutes, so you need to respond soon. In case if the code expires, just repeat by sending the #Mobilinkcare hashtag again to @Mobilink.
After verification, you will be notified via direct message. Following is the list of services with Twitter hashtag for which you can get your queries answered. You can send following hashtags to @Mobilink via direct message or via simple tweet, however a reply from Mobilink will always be in direct message for your privacy.
- #balance to know the current balance,
- #mypackage to know about current packages/services activated,
- #newoffers to know about new offers available,
- #voiceoffers to know about current voice packages,
- #smsoffers to know about SMS and Whatsapp offers, and
- #internetoffers to know about the latest internet packages available.
This service is for both prepaid and postpaid customers. Both customers will receive responses according to their nature of subscription. e.g. for #balance, prepaid customers will receive remaining balance information while postpaid customers will receive their billing detail.
Asif Aziz, VP Marketing – Mobilink said:
“Mobilink believes in continuous innovation, may it be our product offerings or customer care services. Ensuring subscriber queries are answered successfully in least amount of time is an ever evolving mechanism at our company. This landmark partnership with Twitter has various benefits for brand Mobilink, and can be heralded as a game changer in the industry. The service will allow us to reduce existing traffic on our customer care centers, assists us in promoting our latest offerings, while allowing increased engagement between our brand and customers.”
Talking about the roadmap for #Mobilinkcare, he further added, “We also intend to bring our recharge and bundle subscription facilities on to the Twitter platform in the coming months.” With the launch of Mobilinkcare on Twitter, Mobilink becomes only the third telecom to implement such unique services for its customers.
