We have seen a huge push towards smartphone photography at this year MWC. Such as Samsung’s Galaxy S7 devices and the new LG G5 focusing more on photography elements as well as OPPO has introduced its own sensor-based image stabilization for mobile phones. The Chinese smartphone maker Huawei feeds with its own news of having partnered the German optics manufacturer “Leica Camera”.
In an announcement, Huawei and Leica Camera were bound in a strategic long-term partnership to share their technology and photography expertise to re-invent the smartphone photography. There should really be no doubts as both of the companies can get benefited from each other after looking at their jobs at which they have proven to be really really good. However considering today’s era, we are expecting the development to be focused on smartphone photography as that’s the part where both the companies could help each other to build a great camera system for mobiles.
Both the partners have plans to work together in research and development, design, co-engineering, user experience, marketing and retail distribution. Expect more information to be shared sooner or later by the companies as the partnership continues.
Oliver Kaltner, CEO of Leica Camera AG said
The strategic alliance between HUAWEI and Leica Camera demonstrates the desire of two rapidly growing and globally active brands to continuously push the envelope of the technologically possible. In addition to innovative strength and premium standards, our two companies are united by the commitment to uncompromising quality. The technology partnership with HUAWEI offers Leica Camera an excellent opportunity to introduce its proven optical expertise into a new product segment and to unlock exciting business areas in the field of mobile devices. Smartphones make a very important contribution to the world of photography and open an important door for Leica to new target groups and fields of application.
Dr Andreas Kaufmann, majority shareholder and chairman of the supervisory board of Leica Camera AG emphasize
The legendary status of the Leica brand is founded on a long tradition of innovation, highest precision and craftsmanship. I’m pleased and convinced that the traditional German medium-sized company Leica Camera will bring its values and comprehensive expertise in optical engineering to the long-term partnership with HUAWEI in order to achieve the best possible imaging results in the field of smartphone photography – and to take it to the next level of quality
If you are not familiar with the Leica Camera AG, it’s a German camera manufacture. The legendary status of the Leica brand is founded on a long tradition of excellence in the construction of lenses. If interested to know more you can just head over to their website or just consult wikipedia.
