According to recent report published by Gartner, worldwide smartphone sales grew by seven percent in fourth quarter of the past year.
Gartner released its figures recorded for Q4 2016 revealing Apple’s top position in smartphone sales with 17.9% market share – slightly up from 17.7% in fourth quarter of 2015.
Samsung dropped to number two with 17.8% share but that’s not a slight drop. The Korean giant was on top with 20.7% market share a year before. Probably the ill-fated Note 7 affected the results so hard pushing the smartphone maker back.
Chinese phone makers Huawei and OPPO followed taking the third and fourth place with 9.5% and 6.2% markets share.
| Vendor | 4Q16Units | 4Q16 Market Share (%) | 4Q15 Units | 4Q15 Market Share (%) |
|---|---|---|---|---|
| Apple | 77,038.9 | 17.9 | 71,525.9 | 17.7 |
| Samsung | 76,782.6 | 17.8 | 83,437.7 | 20.7 |
| Huawei | 40,803.7 | 9.5 | 32,116.5 | 8.0 |
| Oppo | 26,704.7 | 6.2 | 12,961.5 | 3.2 |
| BBK Communication Equipment | 24,288.2 | 5.6 | 11,359.4 | 2.8 |
| Others | 185,921.1 | 43.1 | 191,708.4 | 47.6 |
| Total | 431,539.3 | 100.0 | 403,109.4 | 100.0 |
OPPO saw 3% rise while Huawei raised the sales by only 1.5% comparing to same quarter of 2015. BBK, the parent company of OPPO, OnePlus and Vive, also took the jump from 2.8% to 5.6%.
Final quarter of the year may have troubled Samsung with down slope, but the Korean smartphone maker still maintained its top position for the complete 2016 year. Apple was on the number two while both the companies saw decline in growth when compared with their share in 2015.
| Vendor | 2016 Units | 2016 Market Share (%) | 2015 Units | 2015 Market Share (%) |
|---|---|---|---|---|
| Samsung | 306,446.6 | 20.5 | 320,219.7 | 22.5 |
| Apple | 216,064.0 | 14.4 | 225,850.6 | 15.9 |
| Huawei | 132,824.9 | 8.9 | 104,094.7 | 7.3 |
| Oppo | 85,299.5 | 5.7 | 39,489.0 | 2.8 |
| BBK Communication Equipment | 72,408.6 | 4.8 | 35,291.3 | 2.5 |
| Others | 682,314.3 | 45.6 | 698,955.1 | 49.1 |
| Total | 1,495,358.0 | 100.0 | 1,423,900.4 | 100.0 |
Coming over at smartphone operating system, Android clearly is the leading OS with 81.7% market share for Q4 2016 increased from 80.7% in the same quarter of 2015. Apple comes second 17.9% share with 0.2% increase.
Windows platform declined from 1.1% to 0.3% only while BlackBerry’s market share now counts at 0.0%.
| Operating System | 4Q16 Units | 4Q16 Market Share (%) | 4Q15 Units | 4Q15 Market Share (%) |
|---|---|---|---|---|
| Android | 352,669.9 | 81.7 | 325,394.4 | 80.7 |
| iOS | 77,038.9 | 17.9 | 71,525.9 | 17.7 |
| Windows | 1,092.2 | 0.3 | 4,395.0 | 1.1 |
| BlackBerry | 207.9 | 0.0 | 906.9 | 0.2 |
| Other OS | 530.4 | 0.1 | 887.3 | 0.2 |
| Total | 431,539.3 | 100.0 | 403,109.4 | 100.0 |
