Sony has launched, what it’s calling as world’s fastest memory card, with the new SF-G series. The new SD memory card is capable of reading out at 300MB/s and more importantly can write at the speed of 299MB/s.
32GB, 64GB and 128GB – three SD cards were launched under the new SF-G series targeting photography market as such write speed significantly improves the camera performance. More the write speed SD card has, faster the cameras would be able to work with their capabilities today.
A Sony developed algorithm that according to them “prevents loss of speed in data writing even after repeating burst shooting, and contributes to the camera’s speed of burst shooting – this is an SD card you can rely on.”
Three cards with different capacities were launched in the new series to target wide range of demands of the consumer. “Paired with a memory card reader, the cards can transfer large volumes and file sizes to a computer very quickly, contributing to a more efficient workflow for professionals.” – said Sony.
Along side the fastest memory card, Sony has also built a new card reader for faster speeds. The MRW-S1 is also claimed to be the fastest card reader in the world that Sony had to make for their fastest memory cards. The card reader uses SuperSpeed USB (USB 3.1) and a direct, cable-free connection between the card reader and the PC’s USB port. Sony doesn’t want you to use built-in card reader of your laptop.
But wait, let our concerns be there. The card which Sony claims to have write speed of 299MB/s, is still rated as U3 speed class. So if the card can keep up with the write speed of 30MB/s, that’s just according to the its rating. Anything beyond that, is not guaranteed.
Sony has not disclosed any pricing but the SF-G cards are set to go on sale in March 2017 and expect MRW-S1 card reader to go for sale in April 2017. For more details, read the full press release below.
Press Release
Sony launches the World’s Fastest SD card, the SF-G series
World’s fastest SD Card for writing speeds up to 299MB/s, for burst mode shooting and 4K video with DSLR
Faster reading speeds up to 300MB/s, for quick file transfer
File rescue software to recover accidentally deleted photos and videos
Faster than ever before
Sony has applied years of experience in professional media to expand the current high performance memory card line up with an ultra-fast speed model that will maximise your camera performance. Introducing the world’s fastest SD card, the SF-G series is the perfect accompaniment for your high-performance DSLR or mirrorless camera, offering up to 299MB/s write speeds, contributing to longer high-speed continuous burst mode shooting for high-resolution images with cameras supporting UHS-II.
Available in 32GB, 64GB or 128GB storage capacity, this memory card’s blazing-fast write speed also allows for a shorter buffer clearing time, making sure you will never miss those life-changing moments or shots.
A Sony developed algorithm prevents loss of speed in data writing even after repeating burst shooting, and contributes to the camera’s speed of burst shooting – this is an SD card you can rely on.
Another brilliant feature of this SD card is the ultra-fast read speed of up to 300MB/s. Paired with a memory card reader, the cards can transfer large volumes and file sizes to a computer very quickly, contributing to a more efficient workflow for professionals.
“As the continuous shooting of higher-resolution images and adoption of 4K video with DSLR and mirrorless camera increases, the inherent need for larger, faster and more reliable cards becomes apparent. Thanks to the SF-G series, we continue to show our commitment to providing a full range of extremely high performance media devices to professional photographers and enthusiasts, maximising their camera performances” said Romain Rousseau, European Product Marketing Manager.
The perfect back-up
Sony’s SD products are highly reliable and durable and offer such features as water proofing and anti-static protection which help keep your precious contents safe. But when you are out all day shooting fast with time at a premium, accidental deletion of images can happen. With Sony’s free downloadable File rescue software, you can quickly recover deleted images or videos, including RAW images and 4K XAVC-S video files.
MRW-S1, the fastest card reader for SF-G series
In conjunction with SF-G series, Sony is introducing a new memory card reader, model MRW-S1, the perfect solution to drastically improve workflow efficiency after shooting by quickly transferring large data from SF-G series SD cards to a PC. This compact card reader offers an in-built SuperSpeed USB (USB3.1 Gen.1) standard A port for cable-free PC connection, so that your files can be copied faster than copying through the SD slot on a PC.
The new SF-G series SD cards will be available in stores in March 2017 and the MRW-S1 card reader will be available in stores in April 2017.
For more information on Sony’s SD card lineup, including the SF-G series, please visit; https://www.sony.co.uk/electronics/storage-devices/t/sd-cards
