Huawei Consumer Business Group has partnered with emerging Chinese fashion label Ricostru to build accessories for its upcoming smartphones.
Huawei will combine its “advanced engineering expertise” with the “futuristic design aesthetic” of Ricostru to elevate the beauty of its future smartphones and offer consumers a unique experience.
GloryZhang, CMO of Huawei Consumer Business Group said, “We are very excited to work with Rico, a talented new figure in fashion design, to bring a new aesthetic concept to smartphone accessories for Huawei. We strongly believe that technology should be artistic, allowing consumers to express their self-identity, and Huawei’s market-leading products will be further augmented by Rico’s craft and vision.”
Rico Manchit Au, founder of Ricostru said, “Huawei is a company with a compelling vision. The marriage between their advanced engineering and my futuristic design concept is thrilling. I’m looking forward to bringing something new to the design of smartphone accessories.”
Ricostru was founded in 2011 in China, by Rico Manchit Au. Coming from the Italian word ‘ricostruzione’ meaning reconstruction, the label represents the uniqueness of ideas in every individual as well as the power of construction. Known for its minimalistic style and innovative crafting, Ricostrucombines the traditional and futuristic in its designs. Rico earned acknowledgement and support from the international fashion world, being included in the prestigious “Vogue Talent Corner” in 2012 and presenting her SS17 collection at Armani/Theater during Milan Fashion Week.