Faked OIS promo video caught – Nokia makes an Apology

Nokia recently launched Windows Phone 8 devices. One of which is a “PureView” Nokia Lumia 920 for which Nokia had been publishing videos on YouTube one of which has been identified as fake, showing a shadow of a van with a big camera (or at least not a Lumia 920) shooting the girl on bicycle that was supposed to give an idea of Lumia 920 shooting from another bicycle as shown in the picture above. The aspect of the advertisement was to promote the new OIS (Optical Image Stabilization) introduced in the Nokia Lumia 920 that can capture stills or videos in very steady way without hand shake issues found in the photography where optical stabilization (or vibration reduction in other words) is not featured.

Check out the following edited video by theverge

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Well taking the fault with a broad mind, it’s always is that an advertisement is never made with the actual product being advertised but companies do a lot of effort to fool proof the loop holes in the advertisement that it must not let audience fall back with badly surprising parts in the video that can cause companies a huge damage on their reputation.

However Nokia has published a due apology, confirming the video indeed was not shot with the Nokia Lumia 920 and given an excuse for the fault that the intention was to deliver the idea of simulating how OIS will be able to do in Nokia Lumia 920 but a disclaimer should have been posted along.

In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.

Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.

In addition to the apology, Nokia has published a video showing OIS engaged while shooting this time with Nokia Lumia 920. And this shows how Lumia 920 differs its recording when the OIS is turned on with another device that doesn’t have OIS featured.

Faking the video apart, We do believe Nokia’s capability with their products taking into account all that respect the company has earned till today. Hence after this misleading video one would really want to check him/herself the Nokia Lumia 920 to see how does it work with optical image stabilization. But we believe Nokia would have used the optical stabilization in really a better way to support its new PureView device.

[source TheVerge, Nokia]

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