Aamir Ibrahim Appointed as Mobilink Chief Commercial Officer

Aamir Ibrahim will be joining Mobilink as Deputy CEO and Chief Commercial Officer from June 1, 2015

Jeffrey Hedberg, President and CEO Mobilink, announced key structural changes to Mobilink’s top management.

Aamir Ibrahim, one of the founding members of Mobilink from 1994, and more recently Senior Vice President Telenor Group in Thailand, where he was responsible for distribution and organizational transformation, will be returning to Mobilink as Deputy CEO and Chief Commercial Officer. In this role Aamir will lead all commercial aspects of Mobilink’s various businesses. Aamir has over 20 years of blue chip experience across various countries and industries. He has previously served as Chief Marketing Officer Telenor Pakistan and Chief Strategy Officer Mobilink in addition to various leadership roles at Ford Motor Company in Europe and Middle East. Aamir has an MBA from IMD and an AMP diploma from Harvard Business School.

‘I am delighted to welcome Aamir back to the team. Indeed, his knowledge of the fast moving telecommunications industry across multiple markets, as well as his keen understanding of how customer requirements will evolve within the Pakistani market, makes him an excellent choice for such an important position.” said Jeffrey Hedberg, President and CEO Mobilink. “I would also like to thank Bilal, who will be moving on to assist me on key projects including further developing the mobile financial services business and identifying new business opportunities across the Company”, he added.

Bilal Sheikh has played a critical part in Mobilink’s success in various sales and marketing roles over the past 12 years. Under his guidance Mobilink has grown to 38 million subscribers and has solidly established itself as the leading operator in Pakistan. Bilal gave credit to his team “I have been blessed with an amazing team and individuals at Mobilink. I owe my success to them and look forward to new challenges”.

“I am excited to be back with Mobilink and humbled to be given such an important role.” said Aamir Ibrahim, newly appointed CCO Mobilink.