“Rivo Mobile” A new brand launched with multiple devices in Pakistan

Android smartphone OS has not only spread globally, it’s powering the companies known or unknown in local regions too. “Rivo Mobile” is now another local mobile brand launched in Pakistan by Advance Telecom, the mobile phone distributor and renowned partner with Microsoft Devices (formerly Nokia.)

During the launch, the company has announced a bundle of smartphones and feature phones covering almost every kind consumers of the market. The range of devices is categorized into three types which include “Phantom” – the high-end, “Rhythm” – mid-range, and feature phones.

The company, strategically started with a TVC campaign with familiar mobile elements but not specifically, making the viewers interested to involve and curious to know what it is.

Rivo Mobile seems to be fully prepared to take over as much consumer base nationwide as they could in first hit with their mobile phones starting from as low as Rs. 1,850/- and the smartphone prices up to Rs. 23,500/-

Check out the list of devices by Rivo Mobile along with their prices

Phantom

This the flagship smartphone range from Rivo Mobile which runs Android OS and varies in hardware specification.

• Phantom PZ15 – Rs. 23,500/-
• Phantom PZ10 – Rs. 17,800/-
• Phantom PZ8 – Rs. 14,800/-

Rhythm

The mid-range Rhythm smartphone range is also powered by Android OS and varies in prices from Rs. 6,150/- through Rs. 13,800/-

• Rhythm RX35 – Rs. 6,150/-
• Rhythm RX40 – Rs. 7,200/-
• Rhythm RX50 – Rs. 8,700/-
• Rhythm RX55 – Rs. 9,150/-
• Rhythm RX60 – Rs. 13,800/-

Feature Phones

The feature phones from Rivo is again divided into more model categories ranging from Rs. 1,850/- through Rs. 3,650/- All the models are named after the initial of the category name from Classic, NEO, Advance, Sapphire and Jaguar. Prices are as follows.

Classic Feature Phones

• C100 – Rs. 1,850/-
• C110 – Rs. 1,875/-

NEO Feature Phones

• N310 – Rs. 2,150/-
• N300 – Rs. 2,400/-

Advance Feature Phones

• A200 – Rs. 2,650/-
• A210 – Rs. 2,700/-
• A220 – Rs. 2,750/-
• A225 – Rs. 2,725/-
• A230 – Rs. 2,675/-
• A235 – Rs. 2,775/-
• A240 – Rs. 2,550/-

Sapphire Feature Phones

• S610 – Rs. 2,950/-
• S600 – Rs. 2,975/-

Jaguar Feature Phones

• J500 – Rs. 3,150/-
• J505 – Rs. 3,650/-

Following the current TVC advertisement, it’s expected for the market to see a big advertising campaigns from the company including billboards, retailer sign boards, banners as well as additional product advertisements and more TV commercials.

Looking at the current strategy, we believe that the brands like Q Mobile and Huawei are going to see one more big competitor in the market with the huge range of devices to cover low-end market as well as the high-end market with the upper level price of only Rs. 23,500/- currently being advertised the Phantom PZ15.

It’s yet to see personally if the new Rivo smartphones are anything comparable to global brands like Samsung, LG and HTC. But we believe it won’t be true if they have any plan to get side by side to the global brands.

We give our best wishes to the new company as well as a good option to choose is always better for consumers. You are asked to give your opinion below in the comments.