Truecaller, a leading search technology company that is transforming the phonebook to make it more intelligent and useful, is stepping up its consumer focus in Pakistan. Aligned with the rapid adoption of smartphones in emerging markets, Pakistan is also witnessing a significant uptake of smartphones. Users now have an opportunity to identify the person who is calling them with Truecaller on their smartphones, coupled with the new features and functionalities, the app is set to transform the way a consumer makes or takes a phone call. The app has already registered more than 3000 spam calls in the country – including unwanted calls, scam calls, etc.
“Truecaller is an app that is relevant for anyone who owns a smartphone. People across the globe have been faced with issues regarding spam calls, and Truecaller has been successful in solving this issue for millions of people worldwide. Going forward, our ambition is to solve this problem in Pakistan, and provide people with an empowering tool,” said Kari Krishnamurthy, Vice President of Growth and Partnership for Asia, Middle East and Africa for Truecaller.
Recently, the Truecaller app has been fully redesigned to provide easier discovery and simpler navigation, and rebuilt to make it much lighter in terms memory consumption. The new Truecaller includes the following new features:
Truecaller is available for free across all major mobile platforms; Android, iOS, Windows Phone, BlackBerry and Symbian s60 and Series 40.
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