“Proximate” – Avanza’s new Mobile Marketing Platform

The prestigious event hosted several talks on technological trends, disruptive innovations & Avanza Solutions unveiled their latest development

Karachi, April 21, 2016 – Avanza Solutions – a Pakistan-based technology company presented a plethora of innovative e-banking solutions at the 14th e-Banking Summit. The event is the largest and most popular e-banking conference & exhibition held in Karachi.

Avanza Solutions introduced a new platform called “Proximate” at the event. Proximate is a Mobile Marketing Platform and Location-aware app with Beacon Technology. It provides businesses the opportunity and ability to inform, greet, engage, and delight their consumers when they’re nearby.

The company has been working aggressively to develop innovative solutions for the challenges faced by the industry. Mr. Waqas Mirza, Managing Director & CMO, Avanza Solutions talked about disruptive technologies in banking in the panel discussion. He said: “Technology is continuously evolving and in order to keep up with this evolution we must be ready to adapt and move with the times. We’ve been working on new initiatives that address conventional problems in new ways, and one such example is our Beacon-enabled B2C and B2B platform ‘Proximate’.”

Avanza Solutions participated in the panel discussions held at the conference, where conversations revolved around the topic of ‘Disruptive Trends in Banking’. Moreover, the conference provided a platform for many industry veterans and seasoned bankers to come together and embark on the futuristic journey of e-banking in Pakistan.

Speaking at the event Mahmood Kapurwala, CEO, Avanza Solutions said: “Innovation and service quality are at the heart of everything we do at Avanza Solutions. We Avanzians are always striving to become bigger and better than we are and this temperament is reflected by the entire company. Over the years, our culture has instilled this remarkable mindset among every member of the Avanza family.”

Since its inception, Avanza Solutions has undertaken progressive strides to become one of the first few software solutions providers in Pakistan that had the ambition and passion to carry the Pakistani flag around the world. It now serves over 300 customers across 45 countries with their 16 years of innovative software and product development.