“JazzCash” replaces Mobicash as a new brand name

Move made in a bid to take mobile banking in to the digital age

Following the launch of Jazz as Mobilink’s umbrella brand, Mobilink has now introduced JazzCash as its brand name for Mobile Financial Services (MFS) to replace its Mobicash brand. The decision was made to further strengthen Jazz as a one-stop solution to cater to the wider needs of subscribers in a digitally progressive world.

Talking about the launch, Aamir Ibrahim, Deputy CEO & CCO – Mobilink, said: “The reintroduction of Jazz as the face of Mobilink’s digital journey meant a string of communication solutions under the Jazz ecosystem primed for the digital age. In this way, our latest offering, JazzCash, is version 2.0 of our mobile financial service, Mobicash.”

“For our customers, Jazz is not just a SIM, it is a platform to further success. Through our combined product offerings under the Jazz ecosystem, we will aim for our customers to understand that that the device they hold in their hands has the power to change their lives and of those around them,” he added.

“In a world powered by the internet, it is imperative that we, as a nation, double our efforts to keep pace with the ever changing environment. Mobilink has taken great strides in this regard over the past few years, and the launch of JazzCash as a digitally powered mobile financial service enables us to cater to a larger unbanked market as smartphone usage increases across the country,” said Aniqa Afzal Sandhu, Head of Mobile Financial Services – Mobilink.

While talking about the diverse portfolio that JazzCash offers, she added, “Our ever growing product portfolio now includes Domestic Remittances, Transfers to and from Banks, Bill Payments, Mobile Top Ups, ATM Cards, Passport Fee Payment, Online Payment Gateway, Savings, and NFC payments & Life insurance. In addition, we have added more digital channels through which these services can be accessed; our mobile applications for customers and agents will certainly further improve accessibility and reach of financial services for Pakistanis.”

With the launch of JazzCash, available at over 60,000 retail outlets nationwide, Mobilink is looking to revolutionize the way people utilize mobile banking by way of digital integration. In this regard, under JazzCash three new services were announced.

First and foremost, for facilitation of growing number of smartphone users, JazzCash launched an Android based Mobile Account application. This application offers a user friendly interface and a secure transactions platform allowing customers of all networks to perform all necessary financial transactions, which were previously being done only through USSD which was available for Jazz subscribers only.

Secondly, keeping in mind the rapidly growing e-commerce industry, JazzCash is introducing a payment mechanism for online purchases powered with an escrow feature. Subscribers will have an option to pay through their JazzCash Mobile Account and Retailers. In addition, customers of other banks can also pay through Credit or Debit card.

Lastly, Mobile Account users will now also be facilitated through a JazzCash NFC Payment solution. The ‘tap n pay’ facility will soon be available at a number of merchants nationwide over the coming months as a part of providing customers a unique shopping experience at par with international standards.