Google has released its YouTube Leaderboard containing most watched Ads in Pakistan. The time period of the statistics is from January to June this year.
This list represents the top 10 ads and branded content people chose to watch on YouTube through a combination of popularity and promotion.
Globally, 1.9 billion people log into YouTube every single month and 1 billion hours of videos are watched each day on the video streaming platform. In Pakistan, it’s reaching to 80 percent of online millennials residing in metro cities in Pakistan.
Unlike in the offline world where space and time is limited, YouTube offers brands and agencies a creative canvas, allowing them as much or as little time as they need to tell their story in whatever form works best for their message. Long-form or short-form works equally well as long as they are engaging, and YouTube ads allow creativity to flow as the narrative requires.
Many of the ads are catered toward millennials, including those with strong female leads across the ads that populate the leaderboard.
Farhan Qureshi, Regional Head at Google Asia Pacific, said:
“These trending ads and branded content are a reminder of the amazing creativity alive today in the Pakistani ads industry. These videos show that it’s not only new technology, but also the ancient art of storytelling that creates a winning combination. YouTube offers brands a creative canvas to tell stories that resonate with consumers in whatever shape best fits them,”
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