Apple to have official distribution in Pakistan with Mercantile Pacific

Apple has appointed Mercantile Pacific, a global mobile phone distribution company, as a new distributor for Pakistan and Afghanistan regions. Mercantile Pacific will partner with Airlink Communication to distribute Apple devices in Pakistan.

Based in Singapore, Mercantile Pacific is one of the leading global mobile phone distribution companies. The company has a large network of partners, suppliers, and customers worldwide. It has a good portfolio of popular models of premium brands.

With the latest development, the company will now expand its network into Pakistan having partnered with Airlink Communication, which is an existing and well-known mobile phone distributor in the country.

Mr. Simon Mallitte, Head of Global and Business Development, Mercantile Pacific expressed about having a partnership with Airlink Communication.

“We are thrilled to partner with Airlink Communication, one of the leading Mobile Phone Distributors, in the country”.

Muzzaffar Hayat Piracha, CEO, Airlink Communication Ltd. also said while speaking on the occasion.

“Airlink Communication is committed to offering the best products to the consumers through this alliance. The market for premium products in Pakistan is growing and we should expect the best from the future.”

With properly channelized mobile phone imports, customers can expect a price hike in Apple devices with this development. However, for the very first time in Pakistan, customers will have the Apple display experience with the first flagship store in Xinhua Mall, Lahore.