Jazz launches Nothing Phones officially in Pakistan

Pakistan’s smartphone scene just got more exciting. The buzz around the much-talked-about tech company Nothing has finally materialized into a full-scale product launch in the country. In a joint effort with ROX — Jazz’s youth-centric lifestyle brand — and local distributor Yellostone Technologies, Nothing’s latest smartphones are now officially available for Pakistani users.

What sets this launch apart isn’t just the arrival of a new brand. It’s the fact that Nothing has built a global following for going against the grain — designing phones that are both visually distinct and thoughtfully engineered.

The Transparent Revolution: What’s Now Available

The launch lineup includes three devices: the Nothing Phone (2), Phone (2a), and the more affordable CMF Phone 1. Each caters to different user needs but carries the hallmark of Nothing’s sleek, transparent aesthetic and clean Android experience.

Nothing Phone (2) – The Flagship Challenger

• Price: PKR 239,900

• Storage: 12GB RAM + 512GB Storage

• Perks: Includes CMF Buds + ROX Insane Vibe Bundle (200 GB data, 5,000 minutes, 5,000 SMS)

Nothing’s top-tier device is designed for those who want performance without the clutter. It’s powered by a high-end Snapdragon chipset, offers smooth multitasking, and features a strikingly minimal design with glyph lights — functional LEDs on the back that provide notifications and visual feedback.

Nothing Phone (2a) – The Midrange Surprise

• Price: PKR 144,900

• Storage: 12GB RAM + 256GB Storage

• Perks: Also comes with CMF Buds and the full ROX bundle

Positioned as a midrange powerhouse, the Phone (2a) is tailored for users who want a taste of Nothing’s signature design and performance without going all-in on the flagship. It strikes a strong balance between style, speed, and battery life.

🟠 CMF Phone 1 – Style on a Budget

• Price: PKR 84,900

• Storage: 8GB RAM + 128GB Storage

• Best for: Budget-conscious users seeking a unique look and clean software

This device is part of Nothing’s CMF sub-brand, aimed at users who want an affordable yet fashionable phone. It skips some of the advanced features but keeps the fun and polish.

A First for Pakistan

For the first time, these phones are being sold officially in Pakistan. That means full warranty, nationwide support, and local availability through 10 Jazz Experience Centers in major cities. Online purchases will soon be available via the ROX App.

This isn’t just a hardware drop — it’s a shift in how smartphones are positioned. Rather than overloading users with features they’ll never use, Nothing’s approach is about design clarity, minimal bloatware, and a bit of nostalgia — the kind that reminds you tech can still surprise and delight.

What’s Next?

The arrival of these devices is just the beginning. The even more anticipated Nothing Phone (3a) is expected later this year. And wearables — including earbuds and smartwatches — are also on the horizon.

Whether you’re a tech minimalist, a design enthusiast, or just someone tired of the same old smartphone lineup, this could be the change you’ve been waiting for.