Jazz will now be the umbrella brand, seen with all the products and/or services that Mobilink offers
Mobilink has re-launched its brand Jazz at an unveiling ceremony – held at Serena Hotel Islamabad, with a revamped logo and a whole new identity, where Jazz is set to become Mobilink’s umbrella brand. It will be a Jazz ecosystem from now own which will encapsulate multiple products & services on offer by the Mobilink.
Launched with the tagline ‘Duniya ko Bataa Do’ (in English ‘Let the world know’) as its new slogan, Jazz is all set to continue Mobilink’s leadership in the telecommunications arena. By spearheading a digital revolution in the country through the introduction of innovative services & products, Jazz’s goal is to digitally empower every citizen of Pakistan.
The products & services on offer by Mobilink will now come under Jazz’s umbrella with a change in name but enhanced quality and usability. The re-launch of Jazz heralds a new era in Mobilink’s digital journey with a promise of empowering its customers to meet the challenges of tomorrow.
Aamir Ibrahim, CCO & Deputy CEO – Mobilink, believes that that Jazz was one of the most power brands of Pakistan. He said while commenting at the ceremony.
This is the beginning of a bold new era for us, our consumers, the industry and the entire nation. Jazz was one of Pakistan’s most powerful brands, loved by all, and the time is now right to reintroduce it as Mobilink looks towards the future. Spearheading a digital revolution in the country through our innovative product & service offerings, we have made the decision to make Jazz the face of the company’s digital journey.
Shahbaz Maqsood Khan, Director Marketing – Mobilink, said: “By clubbing all our existing and upcoming innovative product & service offerings under a brand loved by many, we are looking to give our subscribers a sense of belonging for the new horizons we are journeying towards,” he further added, “‘Duniya ko Bataa Do’ was chosen as Jazz’s slogan in a bid to position it as a platform offering multiple innovations to subscribers whereby they can showcase their true potential to the world. Jazz is now all set to offer our subscribers freedom of choice, digital empowerment and the power to do more with less;ultimately reshaping society.”
While talking to the media and explaining about the thought behind the reintroduction of the brand Jazz, Asif Aziz, CMO – Mobilink, said: “We want to empower our subscribers to go on to conquer their dreams by changing their own perceptions about what is possible by utilizing the plethora of digital services on offer by Jazz. With this new bold image, Mobilink is going to redefine, for subscribers, its excellence in quality of service, and innovation so they go on to achieve more than ever before.”
You can also check a few shots from the new TVC of the brand – yet to be aired from Monday, on our facebook page. Video footage can be watched below or you can check our facebook page for more coverage.
Checkout the photos from the event below
