LG launched its new products in Paksitan


LG Electronics recently held an event to launch its new products where the company unveiled its new range of “Energy Efficient” appliances. The new range of products include Inverter Air Conditioner, Battery TV and the Ever Cool refrigerator.

The major point is that these products are made specifically for the Pakistani consumers to provide improved (“excellent” as they say) energy savings and utmost convenience. The company believes that the launch of these new “Energy Efficient” products will further solidify its position in the market as an innovator. They company also committed to provide premium design and more ground-breaking technology.


On this occasion, Mr. K.H.Kim, General Manager LG Electronics Pakistan said, “Paki-stan market has become highly energy efficient and is always looking for products that optimize their energy usage. We believe in understanding the needs of our consumers and providing them with products that better fit their lifestyles. Thus, by using an array of cutting-edge technologies, we have developed products that maximize performance, provide energy efficiency and user convenience.”

The Inverter Air Conditioner is an innovative product which not only delivers fast and powerful cooling, but has a low voltage startup and a high voltage protection. Beside this, is Mosquito Away Air Conditioner with Ultrasonic Repellant Technology. The key feature of this AC is an effective, non-toxic way of repelling mosquitoes designed to protect consumers from mosquitoes.

Similarly, the new LG Battery TV is a device with a long-lasting battery that ensures


Television viewing is not interrupted in case of power outages. It comes with an in-built surge protector for long lasting battery life enabling consumers to enjoy a full 90 minute football match. Additionally it carries a Time Machine ready function which allows user to record live transmission with the help of (USB/HDD device).

Convenient connectivity with 2 AV inputs, USB plug & play, Smart Mobile Link & LG’s Innovative IPS Panel for picture clarity boasts its position & standard among all competitors.

A new Ever Cool refrigerator is also launched with its state-of-the-art Triple cooling system that keeps the Cool air for up to 4 hrs (Fridge Compartment) & 10 hrs (Freezer Compartment) in case of a power cut. Moreover, it has an inverter compressor that responds to variable load conditions by adjusting cooling power ac-cording to inside and outside temperature, making it 36 percent more energy efficient than the conventional technology. It also obtains fresh zone technology, which has a moist balance crisper and a humidity controller that keeps vegetables fresh 20 percent longer.


In the last few years, LG Electronics have introduced a variety of innovative products in Pakistan including World’s first Curved OLED TV & 4K UHD TV, and has received a very good response from the consumers. This has not only encouraged the company to launch products that deliver an excellent user experience but also tailor-made the products to suit the Pakistani market’s needs.

Load More Related Articles
Load More By Press Release
Load More In Appliances