News

YouTube launches Offline feature and Content Monetization in Pakistan

In a press conference, held in Karachi, YouTube has officially launched its Offline feature and YouTube Partner Program in Pakistan that lets content creators make money online.

The offline feature for YouTube in Pakistan is a part of the larger initiative to make video sharing platform easier to enjoy on mobile devices, while lessening the burden of data for its growing base of mobile users. This is part of YouTube’s ongoing release of its ad-supported offline feature on Android and iOS.

The new offline feature for the YouTube app lets people make videos available for offline viewing using WiFi or their data plans. Once taken offline, the videos can be viewed without an Internet connection for 48 hours, allowing people to enjoy YouTube videos-during short periods of low or no internet connectivity. For videos where this feature is available, people can choose to add the videos for offline viewing by tapping on the offline icon.

Much of the popular YouTube content on youtube.com.pk is ready for people to view offline, from comedy to entertainment performances.

“We are delighted to launch this new offline experience on YouTube with some of the top Pakistani players in entertainment. By making these popular videos available for temporary offline viewing, our partners will help fans connect more easily with their favorite content, while also helping bring more viewers to their videos. We hope to keep finding better ways to make video content more affordable and accessible in Pakistan,” – Tania Aidrus, Head of Business Development, Next Billion Users team at Google Asia Pacific.

YouTube Partner Program:

YouTube also announced that it has launched the YouTube Partner Program to video creators in Pakistan, allowing them to use its monetization feature and make money from their original works. Now any Pakistani creator with even just one original video can become a Partner and start making money. This gives many creators the chance to follow the path of other YouTube Partners overseas who make a living from the money they make on YouTube.

The Partner Program is YouTube’s way of sharing advertising revenue with video creators. A Partner can choose to run ads against their videos. YouTube then splits the revenue generated by those ads, with the majority share going to the Partner. Beyond the opportunity to make money, YouTube provides video creators with resources and opportunities to improve their skills, optimize their content for YouTube, and build larger audiences.

You might know that previously YouTube has been banned multiple times in Pakistan for short periods over the years due to various reasons. However most recent and the biggest time spanned ban on the video sharing platform, which was put on due to hosting the blasphemous content, was taken of earlier this year after over 3 and a half years. This development was occurred parallel to the fact that YouTube launched a local version of the platform for Pakistan.

Press Release

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