Facebook will demote Low-Quality webpage links in your News Feed

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Facebook will now identify and stop delivering webpage links, which have low-quality content or excessive ads, in your News Feed – announced on Wednesday.

According to measurements taken within the new algorithm, Facebook will consider webpages as low-quality if they “contain little substantive content and have a large number of disruptive, shocking or malicious ads.”

Facebook disclosed that from the feedback and the user’s behaviour on the community it has learnt that users get disappointed when they click on a link that leads to a web page covered in disruptive, shocking or malicious ads.

How the system will work now?

After having reviewed hundreds of thousands of webpages linked from Facebook to identify which of those contain irrelevant and little substantive content, or showing large number of disruptive, shocking and malicious ads, Facebook has now used artificial intelligence to determine these parameters within the links shared on the community. So having identified these parameters, the links will be considered as low-quality.

These low-quality posts or links will now appear at lower in the user’s news feeds. On the other side, these low-quality posts or links will no more be eligible to be promoted on the community. Users and specially the content creators should read the policy which Facebook has had in place since last year.

If you are a content creator or Publisher?

You must know that the changes may effect your page or post reach in positive or negative manner. While the changes will be rolling out gradually in coming months, you might see a decline in your traffic if you have been creating low-quality content and publishing on Facebook. Oppositely, if you do not have the low-quality content on your landing pages, you may see a small increase in your traffic.

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