“Big Friday” – Daraz replaces the “Black Friday” with a new name

Big Friday Sale by Daraz

Daraz sends a special “Thanks” to the tens of thousands of customers who have already started shopping on Black Friday 2017. Just 3 days into the sale, and the event is on track to get 3x bigger than last year’s record.

Black Friday was introduced by Daraz in 2015 and propelled into Pakistan’s first billion-rupee sale in 2016. Having now established this international phenomenon as a staple of the commercial calendar for the entire country, the time has come to give the event an identity of its own.

From midnight Thursday, as Daraz starts the main sale, the biggest shopping event of the year shall from hereon be known as the Big Friday sale!

With this announcement, Daraz is adding new mega deals, more inventory for top sellers, and announcing exclusive launches of the iPhone X, the Mi Max 2 and OnePlus 5 in Pakistan!

Customers can now enjoy the next 48 hours of shopping craziness in the biggest sale of the year under the new festival name “Big Friday”

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