Vivo and ZEISS officially announce their partnership for Mobile Imaging

0
Vivo ZEISS featured

Vivo and ZEISS will co-engineer an imaging system for Vivo’s premium smartphones, as announced under the strategic collaboration. The upcoming Vivo X60 series will be the first range of products to feature the first “Vivo ZEISS co-engineered imaging system”.

The two companies have shared their plans to establish a joint research and development (R&D) program, called “Vivo ZEISS Imaging Lab”.

With the collaboration, Vivo – the Chinese smartphone maker, and ZEISS – a global leader in optics and optoelectronics based in Germany, will use their strengths and combine to advance mobile photography technology.

In addition to the joint R&D program, the companies will launch the “Vivo ZEISS Master Photography” campaign to promote the Vivo ZEISS co-engineered imaging system and to inspire users with the creative features in Vivo’s flagship smartphones.

Vivo ZEISS Camera

“Through the partnership, ZEISS imaging technology will be enjoyed by much more consumers. Based on the synergy and complementarity of optical expertise and new digital technologies, Vivo and ZEISS intend to make the strategic collaboration a starting point to create new opportunities for mobile imaging, enable more creativity, so as to support the long-term and healthy development of the entire industry.” – said Spark Ni, Senior Vice President and CMO of Vivo.

Vivo ZEISS Signing Ceremony
Virtual Signing Ceremony – Spark Ni, SVP and CMO Vivo in China, and Jörg Schmitz, Head of ZEISS Consumer Products in Germany

“The partnership between Vivo and ZEISS is all about mobile imaging. The breadth of ZEISS’s decades-long expertise with optical technologies and imaging will enable Vivo to enhance the imaging performance of its flagship smartphones.” – said Joerg Schmitz, Head of ZEISS Consumer Products.

In the past 25 years, Vivo has gained a deep understanding of consumers’ differentiated needs through comprehensive research. With constant consumer insight-driven R&D and innovation efforts, Vivo has developed generations of mobile products favoured and trusted by consumers. In the era of smartphone photography, Vivo has anticipated the strong demands of global consumers for mobile imaging

innovations. As a result, Vivo considers imaging innovation to be one of the most important areas for serving consumers’ needs in the long term. To date, Vivo has established image R&D centres globally employing more than 700 R&D staff.

vivo and ZEISS share the same goals, with an allied focus on premium technology and cutting-edge design. This exemplary mutual compatibility will pave the way for breakthrough innovations, defining a solid foundation which will shape this ongoing strategic global imaging partnership.

Vivo ZEISS featured

Some more bits from the press statement

Both parties will work together to facilitate mobile imaging focused on complementary capabilities. ZEISS’ optical technologies and expertise would significantly improve the optical performance of mobile imaging, taking mobile optical imaging of Vivo’s flagship smartphones to a new level. Vivo, on the other hand, with 380 million users worldwide, has a strong understanding of consumer preferences in mobile imaging.

With joint development and co-engineering of optical components with ZEISS, combined with Vivo’s integrated imaging capabilities, Vivo will provide consumers worldwide with a more appealing, easier-to-use, and more professional mobile photography experience.

Further information at and www.zeiss.com/cop/newsroom

Load More Related Articles
Load More By TPRO TEAM
Load More In News