Nokia has changed its brand identity for the first time in almost 60 years with a new logo, as it focuses on aggressive growth. The new logo is composed of five different shapes forming the word Nokia, with the blue color of the old logo being replaced with a range of colors depending on its use.
After the reset stage, the second stage of Nokia’s strategy, which involves accelerating and scaling, is now beginning. Nokia aims to double its enterprise sales, which accounted for about 8% of the company’s sales last year, or roughly €2 billion ($2.11 billion).
Nokia’s plans to focus on factory automation and data centers will also see the company competing with tech giants such as Microsoft and Amazon, which could result in them being both customers and competitors.
Nokia also has plans to review the growth route of its different businesses and consider alternatives where possible. The company’s fastest-growing market, with lower margins, is India, while it expects North America to be stronger in the second half of the year.
CEO Pekka Lundmark made it clear that the company only wants to be in businesses where it can see global leadership.
