YouTube Music and YouTube Premium have passed 150 million paying and trial subscribers worldwide. Alphabet reported the figure with its third-quarter results on 28 October 2026, and it counts people on free trials.
The last number Google gave was 125 million, in spring this year. That is 25 million more in roughly half a year, though both figures include trials and Google does not split Premium from Music.
Where the number came from
Sundar Pichai gave the figure near the end of his earnings-day remarks: “we’ve surpassed 150 million YouTube Music and Premium subscribers globally, including trials.” There was no breakdown by country, plan type or paid versus trial users.
An Android Authority report points out that YouTube raised Premium prices shortly before the earlier 125 million figure, with the individual plan at $15.99 a month in the US, and that growth has continued anyway. The publication also notes that earlier subscriber counts from Google bundled in other services such as Google One, so comparisons across years are shaky.
The rest of YouTube’s quarter
The remarks put the subscriber count alongside broader results: Alphabet’s revenue grew 25% year on year in the quarter, and Pichai said YouTube remains the number-one streaming platform in the US by watch time. He also said subscriptions are growing well but gave no figure for YouTube alone, so the 150 million is the only hard number on offer.
Last month’s Made on YouTube event, Pichai added, brought more than 30 products and features for creators and viewers, including custom feeds for viewers.
Pakistan
YouTube Premium and YouTube Music reached Pakistan in August 2023, and we covered the local launch and its prices at the time. In Pakistan, at the time of writing, YouTube’s Premium page lists Premium Lite at Rs. 299 a month, the individual plan at Rs. 479, the student plan at Rs. 329 and the family plan at Rs. 899, each with a one-month free trial; YouTube Music Premium alone costs Rs. 349 a month.
The report adds that Peacock Premium and possibly audiobooks are due next year and suggests they could justify another price rise. That is the publication’s speculation, not a Google announcement.
