If a DJI product is on your shopping list, the price you see now may not last until 18 November. The company has told customers that new list prices for some of its range start at 00:00 on 18 November 2026, with the blame put on costlier chips, memory and other parts.
DJI put the notice on its Chinese website on Friday, 13 November. It does not say which models are affected or by how much, and instead sends buyers to the product pages in its official store, where the revised figures will appear. Nothing in it covers prices outside China.
The term used is a change to the suggested retail price, not an increase, so the notice alone does not rule out a few products getting cheaper. The reason it gives, component costs, points the other way, and memory has been a common explanation for gadget makers repricing this year.
For buyers the sensible move is to note the current price of the product you want before the date and look again afterwards. With no list published, the store pages are the only place the new numbers will show up, and the switch happens at midnight rather than at the start of a business day, so a listing that looks fine tonight may differ tomorrow morning.
DJI describes the cost increases as sustained, which suggests it sees the pressure as lasting rather than a brief spike. That is the company’s own framing in the notice, not a forecast of how large the changes will be.
The first look at the new prices comes on 18 November, when the store pages update.
