Snap says more than 30 million people now pay for one of its subscriptions, up from 25 million in February. The count covers Snapchat+, Lens+ and paid Memories storage, and Snap announced it on 4 November with its third-quarter results.
The paid plans are doing the heavy lifting. Revenue outside advertising grew 84% over last year, while advertising growth stayed below what Snap wanted, and its shares dropped 12% after the numbers came out.
Snapchat+ costs $3.99 a month, Lens+ is $8.99 and the ad-free Platinum tier is $15.99, TechCrunch reported from the earnings material. Extra Memories storage is $1.99 a month, a charge Snap introduced a year ago when it capped free storage. Snap does not split the 30 million between plans, but Engadget notes that Lens+, the plan for AI-powered effects, has grown nearly 600% since January 2026.
CEO Evan Spiegel tied that growth to AI: “Innovative AI-powered features have helped Lens+ exceed our expectations,” he wrote to investors. He also said paid subscribers are still a small share of Snapchat’s monthly community.
The user numbers were weaker. Snapchat had 495 million daily users, up only 2 million from the previous quarter and short of the 499 million analysts expected, with 977 million monthly users. From 2027 Snap will report monthly users rather than daily ones, and it told investors that advertising growth is below its ambitions.
The 977 million monthly users Snap reports are the figure it wants investors to watch, and paid subscribers still make up only a small part of them, which is the room for growth Spiegel pointed to.
Snap also warned that lawsuits over safety and tighter scrutiny of youth-related issues could affect its prospects.
