Ten days before Grand Theft Auto 6 goes on sale on 19 November, Take-Two Interactive says early orders are running far above its plan. Chief executive Strauss Zelnick made the claim on the company’s earnings call on Monday, and said the game will “set a new baseline” for the company.
The detail that matters for buyers is which version is selling. Take-Two said most people are pre-ordering the Ultimate Edition at $100, not the $80 standard game. The extra $20 pays for add-on content, and the company books that kind of spending as recurrent consumer spending, which it expects to rise 12% next quarter.
Take-Two gave next-quarter net bookings guidance of $3.35 billion to $3.5 billion and said it expects significant growth for the GTA series. Zelnick called fiscal 2027 a historic year for the company. The call also put a number on the series’ reach: nearly 235 million copies of GTA 5 have sold across three console generations, and the whole GTA franchise has passed 480 million units.
Zelnick also said GTA Online and GTA 5 will keep getting updates, and that the speed and nature of new content from its big franchises will look “dramatically different” over the next decade. He did not say what that means for GTA 6 after launch. Karl Slatoff, Take-Two’s president, described the release as a defining moment for the company and for global entertainment.
Pre-order figures have been circulating for weeks. Sensor Tower’s estimate put pre-orders above $750 million earlier this month. Take-Two itself gave no sales figure on the call, only the direction: well above plan.
Beyond GTA, Take-Two called its pipeline the strongest in its history, with 8 sequels and 7 remakes, remasters or platform extensions on the schedule, plus new games including Ken Levine’s Judas and a hero shooter called Project Ethos.
GTA 6 goes on sale on 19 November.
