Google’s Pixel Tag, a slim tracker for keys, wallets and bags, goes on sale on 11 November for $29.99. A four-pack costs $99.99. Some listings put the start a day earlier, but Google’s own launch post gives the 11th.
The tag works with Find Hub, the Android app that already tracks phones, watches and earbuds. It can be located by ultra-wideband when you are close, and by Google’s network of more than a billion Android devices when it is far away. Google says one battery lasts more than a year.
Google announced the Pixel Tag in August and says in its November Pixel Drop post that it is slim enough for a wallet. Close to the item, the phone shows the distance and the direction to walk. Buyers pick silver or a pale green.
9to5Google went through the hardware and found something Google left out in August: an NFC chip under the battery door. Tapping the tag on the back of an Android phone opens its details page straight away on Android 17 QPR2, while the earlier QPR1 release shows a notification first. A physical button on the back rings your phone if you double-press it, handy when the phone is the thing that is lost; it can be switched off tag by tag. Google sells no case of its own, so it points buyers to Bellroy, whose silicone Lite Case Duo costs $24.99 and whose leather case costs $29.99.
TechCrunch measured the tag against Apple’s AirTag. The Pixel Tag is narrower and flatter: 1.1 by 1.8 inches and 0.2 inches deep, where the AirTag is 1.26 inches across and 0.31 inches tall. Power comes from a CR2032 coin cell you can swap yourself. The chime has three loudness settings, the loudest around 80 decibels, and up to 10 people can be given its location through Find Hub.
A Pixel Tag that is set to Lost mode can show your email address, phone number and a short note to whoever finds it, and Find Hub marks the item found when your phone comes back into range. Setting it up needs an Android phone with Find Hub, not specifically a Pixel.
The tag follows a day after Google’s November Pixel Drop began rolling out, which adds Gemini Intelligence features to the Pixel 10 and custom widgets, so owners of recent Pixel phones get new software and a new accessory in quick succession. The tag itself does not depend on any of that.
Orders open on 11 November through the Google Store, for the single tag or the four-pack.
