As announced earlier this month about shutting down Vine, exactly on time today the Vine app has now been replaced by Vine Camera on iOS and Android app stores.
First having announced its plans about shutting down Vine in October 2016, Twitter has finally pulled the plug off its short video sharing service Vine. With that, the Vine app will not be available to download anymore, however starting today Vine Camera will be able to download from respective stores – iOS and Android.
There are no announcements about closing Vine website, it might stay up along with the Vine Camera app. The new Vine Camera app still allows to record 6.5 second short looping video and share directly over at Twitter with no other social features Vine previously had.
It’s worth mentioning here that Twitter allowed its users to download their Vines via the app or via the web vine.co before its stopped working today with the new camera app.
Today’s app update, the Vine Camera, lets you keep making Vines & posting them to Twitter, where they now loop! ?
— Vine (@vine) January 17, 2017
What actually caused the kill would not be so difficult to identify. Twitter acquired Vine in 2012, and originally launched it as a short video sharing service on the web – and on the smartphone too. The 6-second looped videos quickly made its way to people making them record very short and to-the-point videos, comedy clips, crazy shots and a variety of other genre. But Twitter never implemented monetization on the videos with no ROI to the creators – or postponed the functionality.
On the other hand Snapchat, Instagram and Facebook started working on similar strategies and offering such service along with monetization too where creators also could get revenue from their content. So Vine started seeing decline in the user base and all that creative content which first started on the platform. When Twitter added the functionality in Vine for the creators to make money mid last year it had been too late and Vine had already started seeing decline in the user base and all that creative content which first started on the platform.
Right Time for Right Decisions – It always goes like that and you can’t say someone didn’t learn from examples.
