Friday, 13 November 2026

Muse can now call businesses for you

Meta's Muse AI agent can now ring businesses to book a table or wait on hold for you, but only for paying subscribers in the US.

Key points

  • Muse can now place outbound phone calls for paying US subscribers.
  • Meta's posts name insurance, cable, the DMV and restaurant bookings as uses.
  • Muse's email address, out to paid users in the US and Canada, is heading to free plans.

Meta’s Muse assistant can now phone a business on your behalf and sit through the hold music. The calling feature went live on 12 November, and Meta’s announcements give it to paying subscribers in the US and no one else.

Muse’s account framed it as handing the waiting over to the assistant. In his own announcement, Alexandr Wang, who runs AI at Meta, ran through chores people dread: calls to an insurer or a cable provider, a question for the DMV, a dinner reservation. Wang added that plenty of users had been asking for it, and both posts come with a short demo video. Neither says which countries or plans come next.

Some people had it before the rollout. Matt Schlicht shared a call in October in which his Muse rang Volvo about the next free appointment, held for a quarter of an hour and returned with the answer. He says he sends it on several errands like that daily. The audio in his clip was rebuilt from the call’s real transcript.

This is not the same as the voice calls with an animated avatar Muse picked up earlier this month, where you talk to the assistant yourself. Outbound calling points the other way: Muse speaks to someone else for you, and you read what it found afterwards. It also lands days after Muse reached Apple Watch and Wear OS.

On 11 November, Wang also posted about Muse’s own email address, which is open to paid users in the US and Canada. Free plans, he wrote, will get it soon as well.

Source
TPRO Team

The Tech Prolonged newsroom desk. Stories under this byline cover AI, the web and general tech, and are reviewed by our editors before publishing.